Welcome to a New Year of Resolutions. Here’s a big one… Let 2012 be the year you decide to make internet technology work for your business. Harness at least one additional internet marketing technology along with the tried and true email marketing and Google search to keep your business top of mind with your customers.
You can also subscribe to Retail Doctor, Retail Visioning or Running Restaurants for merchant-centric blog posts and actionable ideas. And, tap into Constant Contact and Hubspot’s wealth of excellent content including webinars, videos, whitepapers and tutorials on Best Practices for email and internet marketing.
Let 2012 be the year you add at least one more marketing and promotion medium. Try creating a Facebook page, a refreshed SEO friendly website, a loyalty program, QR codes for promotions or start sharing promotions and store events on Twitter.
All of this might seem intimidating, but there are trusted partners like ScooponMerchant out there to help. Best wishes for a profitable 2012!